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Today's Voice
Artificial Intelligence: Sounding the Alarm
I have been thinking about the AI debate from a slightly different angle. We hear a great deal about what could go wrong when artificial intelligence…
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Copywriting
How Curiosity Works in Copywriting
The readers rarely need more information to become interested. They need a reason to want the next piece of information . That is where curiosity w…
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Today's Voice
War on Terror in Pakistan
Pakistan's fight against terrorism has entered another difficult phase, with militant attacks continuing in parts of Balochistan and Khyber Pakh…
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Copywriting
The Difference Between a Good Headline and a Great Headline
A good headline tells people what the post is about. A great headline gives them a reason to stop, read and care. The difference often comes down to …
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Copywriting
10 Common Headline Mistakes
A headline can ruin a good piece of writing. I've done it myself. You spend hours researching a subject, write a decent piece, edit it twice—an…
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