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Copywriting
10 Common Headline Mistakes
A headline can ruin a good piece of writing. I've done it myself. You spend hours researching a subject, write a decent piece, edit it twice—an…
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Copywriting
How to Write a Headline That Makes People Stop
A good article can disappear behind a weak headline. You may have spent two hours researching a topic, checking facts, rewriting paragraphs, and p…
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Copywriting
What Makes Copy Sound Human Instead of Corporate?
You can usually tell when a piece of copy was written by a person who understands people—and when it was written by someone trying too hard to soun…
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Copywriting
Why Every Piece of Copy Needs a Purpose
A lot of beginner copywriters start with a simple question: “What should I write?” A better question is “What do I want this copy to do?” Because cop…
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Copywriting
The Importance of Knowing Your Audience
One of the easiest ways to make copy sound good and still fail is to write for “everyone.” When you’re writing for everyone, you usually end up say…
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