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Why is it important to promote religious tourism in Pakistan? IA Hashmi

 


The tourism industry has played an important role in the development and economic stability of many countries of the world. Pakistan is very fortunate in that we have high mountains and beautiful valleys as well as vast opportunities to promote religious tourism. Five important places of the Sikh community are located in Punjab. Among them, the birth place of Guru Nanak Devji, the founder of Sikhism in Nankana Sahib, Gurdwara Darbar Sahib in Narowal, Kartarpur, Panja Sahib Hasan Abdal and Dera Sahib in Lahore are important. There are many historical buildings in different cities of Punjab. Similarly, the traces of 8 magnificent monasteries, universities and stupas of the Buddhist era are spread from Punjab province to different areas of Khyber Pakhtunkhwa. The province of Sindh is of great importance for Jainism, which has been a stronghold of Jainism for centuries. Four historic temples of this period still exist in Tharparkar, while the Hinglaj temple on the banks of the Hingul river in Balochistan is the holiest place of Hindus, the pilgrimage to which is of great importance among the followers of the Hindu religion.

It is worth mentioning here that before the construction of Kartarpur Corridor, Sikh pilgrims used to start their worship by doing darshan of the Gurdwara through binoculars in the early morning from the 'Darshan Sathal' built in alignment with the Gurdwara on the other side of the border. With the opening of the Kartarpur Corridor, they can now walk to this holy place for darshan, which not only promotes religious tourism in Pakistan, but also promotes a positive perception of Pakistan in both countries, especially the Sikh community. Keeping this successful experience in front, the government should restore the important religious places of other religions in Pakistan and make them easy to access. Similarly, Taxila, Haripur, Mardan and Swat and other northern regions are very attractive for Buddhists and other foreign tourists due to the ancient Gandhara civilization.

Apart from Sikhism and Buddhism, there are dozens of important and holy places of Hinduism and Jainism in Pakistan. If the government creates a systematic strategy in this regard, earning billions of rupees in foreign exchange is not a big deal for Pakistan. However, for this we need to educate our citizens so that they understand the importance of religious tourism in highlighting the positive image of Pakistan and economic stability. In this regard, with regard to religious tourism, the local population of important places and areas should be included in the tourism policies to provide awareness and awareness so that they do not damage these abundant resources through their ignorance. Apart from this, there is a need to improve the law and order situation and tourism facilities in the country because tourists from all over the world, especially those who come for religious tourism, spend thousands of dollars in dirty bathrooms, dirty and sealed hotels. Will not like to stay in rooms.

Apart from this, we need to improve the attitudes of local people related to this sector by making tourism a regular industry, because whoever lands at an airport in Pakistan, most of our compatriots are the hen that lays the golden egg. Understand. In order to control these negative factors and attitudes, the government needs to make effective legislations and regulations regarding tourism. With this initiative, while we will get valuable foreign exchange, the message of peace and religious tolerance will go to the world from our side and a positive impression about Pakistan will be highlighted around the world.

In order to develop this sector and provide maximum facilities to those who come to Pakistan for religious tourism from abroad, the government urgently needs to invest in the development and maintenance of infrastructure as per the international standards set by UNESCO. is In this regard, the model of public private partnership or direct foreign investment can be adopted. Because in the meetings held at various forums abroad, the majority of the followers of Sikhs and other religions say that they want to come to Pakistan to visit their religious places, but they are facing many challenges. These challenges include lack of proper training of facilities, accommodation, security and hotel management staff, as well as low quality services. If attention is paid to the hotel industry in the country and manpower is developed according to global standards, lakhs of people can be attracted to travel to Pakistan every year.


In this regard, if we focus on the Sikh community in India and outside India and the tourism industry of China, then millions of tourists can come to Pakistan from there every year. More than 2.5 million tourists travel abroad from China every year. Similarly, there are wide opportunities for the citizens of neighboring India including Europe and America to visit religious and historical places in Pakistan. The need for Pakistan to pay full attention to this sector is even greater because our neighboring countries India, Iran and Sri Lanka are already far ahead of us in this sector and tourism to religious and cultural places there has become a multi-billion dollar industry. .

 

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