Apple may be thinking of the watch as a pre-smartphone training wheel for kids — the eventual market that could turn the Apple Watch into an enormous hit.
Apple may be on the verge of making the Apple Watch
SE, modeled here, more appealing to different generations of the family.
Lisa Eadicicco/ CNET
Deciding on your that your kid is ready to get a
smartphone is uncomfortable and challenging. Some people suggest that it can be
done during the high school, and yet others are providing phones to
pre-adolescents. For the last several years Apple has provided an option with
Apple Watch for kids configuration that allows children to have communication
capabilities on a wrist-worn device while not having full app access. Now,
though, Apple seems to be getting ready to go even further in this direction.
The tech giant is mulling the use of casings made from
plastic for the next generation Apple Watch SE, Bloomberg reports. It could
possibly enable a better arrangement of colours, which could possibly make them
‘‘more kid-friendly’.
Apple declined to comment on this, although the
company has lately integrated branding into its website promoting the Apple
Watch as “a great call for kids.
The changes Apple made to the $249 Apple Watch SE to
better sell the smartwatch as a device for families might represent yet another
expansion of the Watch concept as training wheels for kids before they get
their first smartphone. The Apple Watch SE has many of the features of the $399
model, while being significantly shorter, and slightly less capable than the
more loved device. Yet, importantly, Apple does offer cellular data and phone
call capabilities with the budget device, which goes a long way to support
Apple’s marketing spiel of, “it’s independence for them. And peace of mind for
you. “
Some 36% of teenagers in the United States own an
Apple Watch, as revealed by a survey conducted in May by Piper Sandler, an
analyst firm. According to CNBC, the wearable may provide an opportunity for students
whose schools are now allowing smartphones on campus.
Apple has not
stated when it plans to release another Mac device of the Apple Watch variety;
however, the first generation came out in 2020, and the second generation was
released in 2022, so a 2024 update should be expected. New versions of products
are also expected, including a new budget $429 iPhone SE sometime at the next
year.
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